Search for time

The search for time..

First point of discussion for 2011 is time itself, specifically the search for it. Time has a relentless ability to disappear and no matter how hard you plan to manage it you will always lose the battle with the clock and find yourself searching for more time in the day.

The value and cost of ‘using time’ is obvious – it’s your life, you only get one shot at it and you certainly don’t plan to waste it. The opportunity for digital technology to find more of it for the average consumer has been spoken about for decades. But are we succeeding at being more efficient? Or are we merely adding more ‘time wasting’ steps into our lives?

Let’s review the realities of our digital life.

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