Capturing value from the digital economy can be difficult to navigate and a somewhat overwhelming journey for many organisations — the rapid rate of innovation creating a wide spread of opportunities across each industry.
These opportunities are fuelled by the digital mega trends disrupting every organisation covering social media, cloud computing, channel integration, real-time analytics and smartphone penetration resulting in an unparalleled shift in consumer behaviour.
To help steer the ship through this digital maze, PwC suggest focusing your business strategy on the ‘four baskets’ of digital value. These will ensure your organisation invests in the opportunities that matter most and deliver long term success.
The ‘four baskets’ of digital value include: